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100% All-Natural, Unrefined, Handmade,
Organically Harvested Sea Salt
From The Cuyutlán Lagoon
John and Geordie

Colima, MX -  “Salt that’s good for you? I don’t believe it,” I said. “And you can actually enjoy salt again? Outrageous!"

“What’s more... it has over 80 essential minerals and it’s good for your heart?!”

Believe me. I was skeptical at first too.

It didn't help that it was the most delicious, delightful salt I've ever tasted. Coarse, crunchy and moist at the same time. When you eat it, it pops. It has bite, but doesn’t linger. It doesn’t overstay its welcome.

And all it takes is one pinch. A few grains. Five or six at most.

In short, it was like no other salt I’ve ever had in my entire life...

I was on my way up to Chacala for a day of surfing with a bunch of families, when I saw the fruit stands by the side of the road.

Stands with pineapple, jaca, mango, papaya, bananas, sugar cane candies... and sea salt.

Out-of-the-blue, I remembered my friend, Lina. She's a foodie from San Francisco. And when I had told her I was living in Mexico for a month, she said, “Try the salt. The ones they sell in white burlap bags.”

That's when I abruptly stopped the car -- to my family’s surprise. I said to my wife, “Let’s get some salt!” She smiled and said, “OK.”

After tasting just one pinch of “AztecSeaSalt”, I was sold.

And I knew right away, I needed to share this salt with as many people as possible.

In fact, I sent a few bags to the founder of Here’s what he had to say...

Our friend, Jimmy Chin travels the world as a photographer for National Geographic.
He was the first person to summit and then ski Mt. Everest!
This is what he had to say...

Ron Douglas

Jimmy Chin

"My friend Geordie sent me a bag of his organically harvested AztecSeaSalt™ from my favorite Mexican surf spot. Loved the salt! The whole family loves it. Used it today."
Jimmy Chin
National Geographic Photographer
World Traveler
Ron Douglas
NY Times Best Selling Author
America's Most Wanted Recipes
"The secret ingredient in many of my dishes is AztecSeaSalt. Give it a try and I guarantee you'll taste the difference and never go back to regular salt."

But Isn't Salt Bad For You?

That’s what I thought too... at first. I was worried I was falling in love with something that would slowly, silently kill me.

But then I did some serious research. And what I discovered astounded me.

We’ve all been told salt causes high blood pressure, cardiac disease and heart problems.

In fact, the U.S. Department of Agriculture (USDA) says its worse than fats, sugar and alcohol!

So they must have the science to back that up right?

Well, here’s where it gets strange.

They don’t.

I’ll tell you all about it in a moment. But first, let me tell you about myself.

Family Surf

The Town of Sayulita And My Surfing Addiction

I’m John Cawrse (pronounced “coarse” like “coarse sea salt”).

For the longest time, my wife, daughter and I have vacationed in the small town of Sayulita -- on the Pacific coast of Mexico.

It has a small population of 2,500 or so residents, many, American expats. So it has a small community, family-oriented feel.

But the real reason we came down every winter were the two surf breaks right in town. Everyone surfs around here... whether you’re six or sixty.

NY Times Exposé

The Truth About Salt Being "Bad" For Your Heart

In a recent New York Times exposé, bestselling author Gary Taubes dug into the “research” on salt.

Back in 1972, the National Institutes of Health introduced the National High Blood Pressure Education Program to help prevent hypertension.

Problem was -- there were no “meaningful experiments” done yet. There were only two scraps of research.

One, based on observation, they noticed that certain groups of people who ate very little salt had virtually no hypertension.

That’s great, right? But these populations also didn’t eat a lot of other things. Like sugar, for instance. So it doesn’t prove anything.

The second piece of research was based on an animal lab test. Rats were fed a lot of salt and got high blood pressure.

The catch? The scientists gave them sixty times the amount of salt any normal human would ever eat. That’s the equivalent of almost TWO CUPS of salt every day!

And based on that -- those two very weak studies -- the USDA and FDA declared: “Salt is bad for you!”

Thing is, Jeremiah Stamler, a leading cardiologist from the inside, even admitted later... (In both 1972 and 1981), the data was “inconclusive and contradictory” and “inconsistent”.

But that’s not the worst of it...

Another "low salt" cardiologist by the name of Graham MacGregor was once caught saying the poor research was nothing more than “a minor irritation that causes us a bit of aggravation.

In other words, they’re all saying, “We don’t know if salt is really bad for you, but let’s keep the lie going because we’ve been telling it for too long now.

To this day, the people behind the eat-less-salt campaign have stuck to their guns.

And here’s what they don’t want you to know...

An Annoying Lack of Proof...

Too Little Salt May Actually Cause Heart Disease!

This is where it gets stranger...

Eating too little salt actually causes heart health problems!

It’s hard to believe, I know. But it’s true.

You see, outside of the USDA and FDA, scientists around the world didn’t really pay attention to the “salt-is-bad” campaign.

In one European study in 2011, scientists followed 3,681 subjects from Belgium, Poland, Netherlands, Italy and Czechoslovakia over eight years.

They discovered a lower sodium diet actually led to increased cardiovascular-related deaths!

The study appeared in The Journal of American Medical Association (JAMA). It was ignored.

But it wasn’t the first time JAMA reported something like this.

Another salt-related study a few years before had subjects from Canada, Ireland, Germany, England, the Philippines and even the USA.

They followed them between November 2001 - March 2008. The results were the same. A lower sodium diet meant increased congestive heart failure (CHF).

But the real kicker is...

National Health and Nutrition Examination Survey is a government-run health survey.

Over the last 30 years, they’ve found that higher sodium diets are not associated with elevated blood pressure.

Instead, it’s when you have too little minerals (like sodium) that you end up with higher blood pressure!

In fact, studies have shown that low-salt diets can increase the risk of heart attacks by 400%!

Truth is...

Trace Minerals?
What Do They Do?


Trace Minerals
Not Found In Refined Salt

Our Body NEEDS Salt

Salt, in its most basic form, is sodium and chloride.

Sodium is an essential mineral. Our body doesn’t know how to manufacture sodium by itself.

Sodium keeps the fluid levels in our bodies balanced. From the water in our cells, to our blood pressure... to our lymph nodes.

Without salt, our heart cannot contract normally, which would damage our valves.

Chloride, on the other hand, keeps our acid-base balanced. It helps stomach acid, raises our pH levels and aids in absorbing potassium.

In short, salt regulates a lot of things in our bodies.

  • There’s a reason why we’ve eaten salt for thousands of years.
  • There’s a reason why we put patients on an IV saline solution when they can’t drink fluids. (Our blood is 0.9% salt).
  • There’s a reason why it’s in our genetic makeup to crave salt.

But somehow, the USDA has turned salt into public enemy number one at our dinner tables.

How To Tell If Your Salt Is Refined

Now, I know I just told you how thin the research is on salt being “bad for your heart” but don't take that as a license to pour salt all over your food.

Moderation is the key. When you use salt, use just enough, not too much, and make sure it is the best salt you can buy.

But there’s another side to this story.

You see, most salts are bad for you. In fact, they’re downright poisonous and toxic to your health.

But here’s the funny thing. When I say “most”, I’m talking about iodized table salt, commercial salt often labeled as “sea salt” and even... kosher salt.

In other words, the salts you get at the grocery store or supermarket.

You see, most big brand salts you see in the store are refined. (And they taste like it too!)

What that means is --

  • They have had all their minerals and moisture stripped away.
  • They use sulfuric acid and chlorine to bleach the salt white.
  • They’re made in a way so that they’re an impossibly high 99.7% “purity”.

They would make it 100% pure but that last .03% is for the anti-caking agents. That’s the stuff that makes table salt flow out of your saltshaker.

(Real salt is moist, soft and tastes like the sea).

But Before You Pour Salt All Over Your Food...

How Many Toxins Are You Willing To Put In Your Body?

Problem is -- anti-caking agents have ingredients which may be toxic to your body. Just take a look at their scary-sounding names: sodium ferrocyanide, ammonium citrate and aluminum silicate.

Now, the government has deemed these chemicals "safe to eat"... and they're low in toxicity...

The same government also says it's safe to put Red #40 and Yellow #5 in our children's cereal too. And as we know, many ingredients deemed safe in the past (like cigarettes), were called unhealthy later.

Why do the big name salt makers do this? In two words: “shelf life.” In one word: “profit.”

What’s more -- the FDA allows them to have as much as 2% of your table salt be anti-caking and free-flowing agents!

But that’s not all...

The worst part is -- some of them have caught on to America’s “health craze” and now put the “sea salt” label on their boxes.

But it’s all just a marketing ploy. Commercial “sea salt” may come from the sea… the question is -- has it been refined?

Now, you may also be wondering -- what’s wrong with “99.7% purity”? Isn’t that good?

That’s something else I discovered.

When you strip salt of its minerals... and you eat it, your body doesn’t “get it”. Trace minerals interact with one another, sometimes in ways that can trigger imbalances. Too much of one can cause or contribute to a deficiency of another.

Your body doesn’t know how to use it properly.

So if our body needs salt to live... but table salt, commercial “sea salt” and even koshering salt has toxins in it... what’s left?

Simple. We go back to how salt was made 150 years ago -- before it became industrialized.

We eat unrefined sea salt made the way it was meant to be.

Now, you may be thinking that “unrefined sea salt” means gourmet, expensive and hard-to-get.

I can assure you none of that is the case. At least, not with “AztecSeaSalt”.

As part of my business, I go down to the Cuyutlán Lagoon saltpans in Colima once in a while. I like to visit the salineros (salt farmers) who make AztecSeaSalt.

Interesting Note: these saltpans are the very same ones where the Aztecs made their salt over 500 years ago... even before the Spaniards arrived.

The salineros (salt farmers) are an interesting group of people.

They are migrant working families. (You can only make salt in Cuyutlán between February and May, before the rains come).

They are entrepreneurs. (They get paid for the amount of salt they produce).

And they are, as they say, “salt-of-the-Earth” people.

The salineros showed me around their eras (saltpans), and how they made the salt.

Making salt the traditional way -- handmade, organic and all-natural -- is a long, arduous process. (You can read more about it in the sidebar).

And at the end of the day, I held a deep appreciation for the salineros and their work.

Salt That's Actually Good For You

Can Refined Salt
Kill You?

Every night, the salinero (salt farmer) wakes up at half-past-midnight when the camp is pitch dark.

A Day In The Life of
A Colima Salinero

May I Send You A Bag Of AztecSeaSalt To Try?

After my visit to the Cuyutlán Lagoon saltpans, I wasn’t just sold on AztecSeaSalt™. I was sold on the salineros, what they were doing and how they were doing it.

I wanted to support their work.

And it also became clear to me, real good salt is hard to come by in the U.S. Most of them are found in gourmet stores. Overpriced. And frankly, hard-to-find in most parts.

I was having dinner with Geordie and his family one night. He’s a Bermudan expat, and he had moved down to Sayulita four years before me.

When I brought up the idea to import AztecSeaSalt™ directly to American homes, he loved the idea. We decided to go into business that night.

That’s how our company, “RealGoodSalt” began. Over a dinner of good salsa, good cerveza and of course, good salt.

And now, we’d like to share our very first product with you. As you can easily guess, it’s AztecSeaSalt™.

As you read this, we’re just starting to ship out our first few batches.

And as such, we want you to have the best possible price. So right now, you can get a 1/2 lb. bag of AztecSeaSalt™ for just $24.99. What’s more, when you buy two bags, we’ll cover shipping as long as you live in the States. (And we have discounted shipping if you’re in Canada)

Now, some people may immediately think... $25 for a half pound of salt? I’ve never paid more than a few dollars for table salt. And you’d be right about that.

Hopefully, this informative webpage has helped you to understand the dangers of table salt, commercial “sea salt” and kosher salt. How chemicals and toxins are found in it.

But here's something else.

AztecSeaSalt is more powerful in flavor than your typical table salt.

Where recipes are calling for a full teaspoon of salt... you will only need a few pinches of AztecSeaSalt™.

So if you did the math, AztecSeaSalt™ is actually not that much more than iodized table salt. (If you take into consideration our average shipping and handling fee is about $4.95 per bag).

A pinch is all it takes. And a pinch won’t cost more than a few pennies.

Of course -- your satisfaction is my highest priority.

That’s why, you’ll be getting...

One Small Pinch Is All It Takes

How To Use
"Fall In Love With This Salt Or Get Your Money Back"
Lifetime Guarantee
Hurry! Before it is all gone.

But You Must Hurry...

As I had mentioned, there’s only a limited supply each year. The migrant Colima salineros work hard between February and late May... sometimes stretching into early June if we’re lucky with the weather.

That’s a total of sixteen weeks.  In May, the rains fall, the lagoon refills or the winds are too strong. In other words, it’s near impossible to make salt.

AztecSeaSalt is made with loving care during this brief season.

So there’s only a limited supply each year and it always sells out.

We have recently received another batch, and would like to ensure your name is on one (or a few) bags before we run out.

And remember, we’re covering shipping for you this time around.

Costa Verde International School
Sayulita Mexico

John Cawrse, co-founder of RealGoodSalt

P.S. I never quite finished my Sayulita story. You see, a few months back, my wife and I decided to go “all in” and move to this lovely town.

What finally made us to do it is the Costa Verde International School, a non-profit school that expat parents started here.

The student body is an even 40/60 mix of international expat and local Mexican children. Over 40% of the student body receives a scholarship to attend.

It’s great. The classroom size is about 14 kids per teacher. It goes up to grade six, and we’ve attracted some amazing teachers.

The reason I bring this up is to let you know that a percentage of each bag of AztecSeaSalt goes to the Costa Verde scholarship fund. This helps another local Sayulita child with an opportunity he or she wouldn’t get otherwise.

Personally, I think this salt should win a Nobel Peace Prize for all the good it does.

Just try one bag. You’ll love it...

Yours healthfully,

Bad Salt
Refined Iodized
Table Salt

99.7% Sodium Chloride

Stripped of Natural Minerals

Mined From The Earth

Anti-Caking Agents Added

Not Good Salt
"Sea Salt"

99.7% Sodium Chloride

Stripped of Natural Minerals

Harvested by Machine

Anti-Caking Agents Added


7.02% Less Sodium Chloride Than Refined Salt

80+ Healthy Minerals Your Body Needs

Feel Good Supporting Traditional Artisans

Natural Flavor Makes Your Healthy Food Taste Better

Copyright © 2013 RealGoodSalt. All Rights Reserved. Terms of ServicePrivacy Policy and Links to Studies.

This product has not been evaluated by the FDA and is not meant to cure, treat, or prevent any diseases. 

Never undertake any substantial changes in your diet or exercise patterns without first consulting your physician, especially if you are currently being treated for any medical conditions.

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"Salt So Good...
Your Heart Will Thank You"
"Find Out The Deadly Truth Behind
Iodized, Kosher, and Commercial Sea Salt!"

WARNING: Sold out for 2 months, now in stock and accepting orders. The salt harvest is just 16 weeks long and we have already sold through our first batch. All orders will be limited to just 4 bags. Orders will be delivered in the order they are received. Order yours today.

Now In Stock!

"Wow.  I hadn’t expected to be able to discern a difference. I can’t stand the taste of salt as-is (makes me pull the “eww” face) but your salt, I could lick off my finger with raised eyebrows and a head nod.  It tastes so naturally real - like it comes from the earth and not off a Canadian sidewalk in winter. Thanks!"

Colette K. - Toronto, ON

There's also a sandbar that makes soft waves. Not too big, not too crowded. It's perfect for kids just starting to learn.

I love surfing... as you can tell.

And one of the reasons why I love surfing is... the waves are real.

It’s not theory. It’s not some concept. It’s not abstract.

You can’t control the waves. You can’t make the waves happen. The wave is what it is and you must ride it , you can’t pretend that it is something else.

That sounds deep and philosophical, I know.

But while out on the ocean the other morning, I was thinking about these things... thinking about the “scientific research” on salt.

I am sure you have read plenty of articles on how a high salt diet is bad for you. Here is the other side of that coin.

Our Customers Love Our Salt

Judi S. from Buffalo, NY

"I am extremely fussy about food. I have tried many salts. Yours is UNBELIEVABLE. My husband and I had grass fed burgers for dinner last night with your salt. AMAZING! Thank you for making this salt available."

Bill J. from Baton Rouge, LA

"Great product. Good follow up tips on keeping it moist and how to dry it for grinding."

Maraine D. from Patagonia, AZ

" tastes great and very little is needed. Definitely worth the purchase!"

Kevin W. from Dallas, TX

"Having been a long-time user of the Celtic Sea Salt brand,... I'm a convert! I find it to have a better taste and a softer texture. And knowing that its locally harvested and helps the local community instead of a big corporation is a plus."

Lawrence L. from Denver, CO

"Typically I use the Himalayan variety so at first I was a bit skeptical. But, this stuff rocks! No pun intended. It's got a smooth yet complex taste and the size and texture is perfect for both direct consumption, cooking or finishing."

Anthony C. from Columbus, OH

"As the owner of an organic food business I really appreciate what these guys are doing. Where our food comes from matters - a lot. And these guys get that. The quality is 2nd to none."

"As the owner of an organic food business I really appreciate what these guys are doing. Where our food comes from matters - a lot. And these guys get that. The quality is 2nd to none."

Anthony C. from Columbus, OH
Darsie C. from Haines, AK

"The AztecSeaSalt has a very nice/rich flavor that compliments our meals without the need for added sauces. ...I appreciate the quality of the product and the level of service. We will order again."

Greg C. from Fort Lauderdale, FL

"Very nice tasting sea salt... you can tell it is fresh from the sea as the water content is high... I highly recommend this natural product."

More Customers Love Our Salt

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